Craig Bailey blogged recently about a new product, Elcom, had introduced with a name of Elcom TrainingManager.Net . In his post, he briefly mentioned they were talking about renaming it and one of the responses was from a company named Igor that talked about the importance of naming. By now, I think everyone has seen the Microsoft iPod parody where it shows what Microsoft marketing might have done with an iPod and certainly, while it was done as a joke, the reality is Microsoft's product naming conventions can be a bit tedious. How many different versions of Vista are there? And they all start as Windows Vista . And don't get me started on Microsoft Visual Studio Team System for Database Designers (they did clean this up slightly in 2008) - it's almost as if marketing gets paid by the word when they come up with a product name. Craig has done a nice job with his CLARITY posts that attempt to explain certain products and his post on Microsoft's online offerings (
Solutions for Today; Ready for Tomorrow. Andrew MacNeill's blog about development, technology, Visual FoxPro, databases, community and occasionally, some off-topic discussions.