Skip to main content

Church of the Customer: creating emotional connections

Jackie and Ben have a great blog with Church of the Customer but their PODCAST is even better.

In this podcast, they were talking about how to create emotional connections with your customers/products - something that most FoxPro developers get. And in it, they spoke about a scale that was used by Gallup that was broken into four areas: rational , emotional, pride and passion.

It's an interesting exercise, especially considering the last MS FoxPro survey.

Rational
1. Rate your satisfaction with Visual FoxPro on a scale of 1 to 10.

2. How likely are you to buy/use Visual FoxPro again?
A: Depends on what the need is.

3. How much would you recommend Visual FoxPro to a colleague?
A: Depends on what the need is.

Emotional
Confidence
1. Is FoxPro something you can always trust - Yes or No?

2. Does FoxPro always delivers on what it promises - Yes or No?

Integrity

1. Microsoft/FoxPro always treats me fairly -

2. If a problem arises, will my problem be resolved ? - Yes/No

Pride

1. Are you proud to be a FoxPro developer?

2. MS/FoxPro always treats me with respect

Passion

1. FoxPro is the perfect product for people like me. - Y/N

2. I can't imagine a world without FoxPro . - Y/N

Is this survey flawed?
Jackie and Ben do a great job of tearing apart the concept of a satisfaction survey by asking:

How do respondents define "respect", "fairly", "pride" or 'satisfaction'?

From their point, the only questions that really mean something as far as creating that emotional intent is the one that refers to recommendability.

When I tried the above survey with FoxPro as my product, the only areas where I could even come up with a complete answer (one without it depends or N/A) were the last two on the topic of passion.

Compare this with the recent Microsoft survey. After going through all of the questions in that survey , the one that still stands out in my mind was:

a) what features make you want to buy/upgrade FoxPro?

This is where Microsoft sees the product revenue. VFP 9 is chock-full of developer goodies that require the developer to grow them into a meaningful application. That's great to satisfy the developer - but eventually, the developer has to answer to the customer and the customer , unfortunately, needs the eye-candy. (see my post on Office style tools)

Sure, there were lots of other questions but that one is the key point because one needs to have some reason to recommend upgrading and recommendability is likely the biggest area where Visual FoxPro suffers, overall as a developer tool.

At this stage, readers may be going "I always recommend FoxPro" but the answer for a recommendation in development tools should almost always be "it depends on the need".

Every solution is not in need of a hammer and when someone asks for a database, the first word on everyone's lips is NOT FoxPro, it's likely MySQL or SQL Server or _____. (and if you've ever heard Jim Duffy speak, FoxPro and database simply aren't two words that should ever be used together).

And if you ask about programming languages, you'll likely get a wide variety of responses as well. You want OOP - Why not use C++ or C#?

The recommended tool should always depend on the need.

And often, I find, the FoxPro developer, although loud in the community, doesn't beat the drum loud enough in their own organization to get it recommended. Maybe it's because they're tired of always having to defend the product. It was different in the early 90s because everything was about speed, an area where FoxPro wins hands-down. Now, it's also about security, maintainability, user interface, access and design.

So then the person asking the question "what tool should I use?" asks the next best person, who would be _________.

So who is that person?

Is it an IT person? IT won't likely recommend a FoxPro solution because they can't control it.

Is it Sales? Microsoft Sales won't recommend VFP because they make more $$ from other tools but there's an implied disingenuous feel here because their job is to make money. Likewise, a retail sales person won't recommend it because, well, when was the last time you saw FoxPro in a retail store?

Is it Marketing? (see Sales)

Who do YOU think that person is?

The podcast is only 30 minutes but the section on creating the emotiional connection is in the first 15 minutes and well worth the listen.

Church of the Customer: Podcast: Can't get no satisfaction; creating emotional connections

Comments

Mike said…
Thought you would like this. make easy money
TS said…
Nice Blog!!!   I thought I'd tell you about a site that will let give you places where
you can make extra cash! I made over $800 last month. Not bad for not doing much. Just put in your
zip code and up will pop up a list of places that are available. I live in a small area and found quite
a few. MAKE MONEY NOW

Popular posts from this blog

Attending Southwest Fox 2019 could change your life - Find out how

Southwest Fox is coming up in October and as I do every year, I spoke with the organizers Rick , Doug and Tamar on the FoxShow. Deadlines for Southwest Fox: Super-saver price (before July 1): $695 Early-bird price (before August 1): $770 Regular price (August 1 and later): $820 This year, I took a different approach with separate shows for each organizer but the main message is still the same : July 1st is their Go/No-Go date. Conferences don't talk about this very often. I don't think developers really question if Apple will hold their WWDC in June or Microsoft will hold their Build conference - but that's because those conferences are vendor-led. Southwest Fox is a community-driven conference - it's not driven by a company with an agenda. Listen to the interviews and you can hear how important each of the organizers feel the live connection between speakers and among attendees.

Well, that explains CodePlex...

In a move that will be sure to anger open source (or rather anti-paid software, anti-Microsoft open source)  zealots, Microsoft is planning to buy GitHub . A year ago, I mused about why Microsoft would shut down CodePlex and how the world needs competing source code repositories to be strong. I'm not the only one per this Slashdot article  : "...   people have warned about GitHub becoming as large as it did as problematic because it concentrates too much of the power to make or break the open source world in a single entity, moreso because there were valid questions about GitHubs financial viability...." - Jacques Mattheij I will be interested in seeing this play out - whether developers jump ship or not. Have all the efforts Microsoft has made in pushing towards open source be seen as genuine or will all the zealots jump ship or maybe even attack? Microsoft's comment about why they shut down CodePlex referred to how spammers were using CodePlex. Well, GitHub

FoxInCloud Stats

FoxInCloud sent this link a while back about their statistics regarding visits to their site: http://foxincloud.com/blog/2017/12/27/VFP-community-lessons-from-foxincloud-site.html What's interesting here is the breakdown of people. Yes, I think it's understandable that the Fox community is getting older. Another factor is the growth of the mobile and web environments taking over development. These environments really do push people towards the newer non-SQL or free SQL/hosted environments but more towards hosted storage options like Amazon and Google. A tool like FoxInCloud that helps MOVE existing applications to the cloud inherently competes with those environments. But FoxInCloud also allows developers to extend their application further by giving them a starting point using Javascript and the basic CSS (such as Bootstrap). If you're not rebuilding your application from scratch, it's certainly a great step forward. FoxPro VFP