Skip to main content

Move Over Blogs: Here Come Podcasts

Interesting article about the growing popularity of podcasts and how it can apply to marketing.

Their key areas:
1. Interview various authors and leaders in your industry. Hey! Why not take it one step further and interview your customers?

2. Provide a thought-provoking idea or tip of the day.

3. Offer late-breaking podcast industry news compiled from sources across the Web that you monitor on a daily basis.

4. Provide a good mechanism for feedback

5. Sponsor existing, high-quality podcasts.

A great article.


Move Over Blogs: Here Come Podcasts

Comments

Ted Roche said…
Here's my hesitation with getting into audiocasts:

I've been a fan of audiocasts from IT Conversations, especially The Gillmor Gang, as audio background when I'm making a long drive to a client. (Burnt to CD and played on the car CD player - how analog!) But I just don't have the hours in the day to devote to listening. With blogging and RSS aggregation, I can skim perhaps 500 or 1000 postings in a day, picking up a NYT article of interest, or a new posting from Alex Feldstein. But I don't know of a practical way to do that with audiocasts. Do you?
Andrew MacNeill said…
I think everyone has their own way of dealing with podcasts/audiocasts but here's the idea.

1. Most people have access to a media player/iPod/PDA/Mp3 player

2. You create a playlist of your favorite materials.

3. When at home, you listen to your playlist (in order) of the things you want to hear.

When in the car, you use an iTrip, FM transmitter or a GM Car (who have announced they will provide Line In inputs on all their future cars), and listen to it over their stereo.

When on the go, Gasp! become anti-social and use headphones.

Typically I do the car approach and Carl Franklin's got a great new idea with his DailyCommute which will take individual news stories and put them into their own podcast so you can just sync up, get in the car and listen to YOUR news, your way.

Yes, it's a bit different and at this point, tougher to get up to the minute news but it sure beats burning it onto the CD.

I agree with something like IT Conversations where you actually WANT to listen but other times, it's just better than radio.

I find it also the same with videocasts or streams (like those on FoxCast.org). You have to make the time to do it - however, I find putting in the Daily Source Code (or the FoxShow - another shameless plug), into the car when I get stuff keeps me up to speed on things when I have to be on the go.

Popular posts from this blog

Well, that explains CodePlex...

In a move that will be sure to anger open source (or rather anti-paid software, anti-Microsoft open source)  zealots, Microsoft is planning to buy GitHub.

A year ago, I mused about why Microsoft would shut down CodePlex and how the world needs competing source code repositories to be strong. I'm not the only one per this Slashdot article :
"...people have warned about GitHub becoming as large as it did as problematic because it concentrates too much of the power to make or break the open source world in a single entity, moreso because there were valid questions about GitHubs financial viability...." - Jacques Mattheij

I will be interested in seeing this play out - whether developers jump ship or not. Have all the efforts Microsoft has made in pushing towards open source be seen as genuine or will all the zealots jump ship or maybe even attack?

Microsoft's comment about why they shut down CodePlex referred to how spammers were using CodePlex. Well, GitHub has its own …

FoxInCloud Stats

FoxInCloud sent this link a while back about their statistics regarding visits to their site:

http://foxincloud.com/blog/2017/12/27/VFP-community-lessons-from-foxincloud-site.html



What's interesting here is the breakdown of people. Yes, I think it's understandable that the Fox community is getting older.

Another factor is the growth of the mobile and web environments taking over development. These environments really do push people towards the newer non-SQL or free SQL/hosted environments but more towards hosted storage options like Amazon and Google. A tool like FoxInCloud that helps MOVE existing applications to the cloud inherently competes with those environments.

But FoxInCloud also allows developers to extend their application further by giving them a starting point using Javascript and the basic CSS (such as Bootstrap). If you're not rebuilding your application from scratch, it's certainly a great step forward.

The World of Updates Today

I just received an update for Office 365. It certainly includes some cool features - including starting in one environment and picking it up in another environment. In recent years, I've certainly enjoined the use of Continuity on a Mac and in fact, I feel spoiled being able to start a message in one environment (even Google) and then finish it off on another.  This has become some pervasive when we were reviewing our most recent backlog at a client site, a similar feature was added to the current workload.

But with web applications, the trend is to reduce the amount of software on a client machine. I used to have automatic backup for all of my machines (thanks Carbonite!) but these days, many of my machines don't need anything beyond the core OS and some basic applications. Certainly that's the feeling with Chromebooks and even the lightweight aspect of many iOS apps. The functionality is mostly in the cloud.

When you upgrade your system, you expect it to a big update. So…