Move Over Blogs: Here Come Podcasts

Interesting article about the growing popularity of podcasts and how it can apply to marketing.

Their key areas:
1. Interview various authors and leaders in your industry. Hey! Why not take it one step further and interview your customers?

2. Provide a thought-provoking idea or tip of the day.

3. Offer late-breaking podcast industry news compiled from sources across the Web that you monitor on a daily basis.

4. Provide a good mechanism for feedback

5. Sponsor existing, high-quality podcasts.

A great article.

Move Over Blogs: Here Come Podcasts

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